viernes, 30 de enero de 2009

How technology empowers innovation

Hal Varian explica como la Web desafía a los Managers.

Puntos que consideré importantes (disculpen que lo haga en inglés)

* Combinatorial Innoviation

1800s interchangeable parts
1920 electronics
1970s integrated circuits
Now Internet components, where you have software, protocols, languages, and capabilities to combine these component parts in ways that create totally new innovations

The great thing about the current period is that component parts are all bits.

* Scarce resource in the internet economy? Attention

I think that the availability of these very inexpensive platforms you’re creating, in disseminating content, means that it’s become intensely competitive

Internet business model - Advertising.

Herb Simon recognized this many years ago. He said, “A wealth of information creates a poverty of attention.” So being able to capture someone’s attention at the right time is a very valuable asset.


* How technology empowers knowledge workers

You always have this problem of being surrounded by “yes men” and people who want to predigest everything for you. In the old organization, you had to have this whole army of people digesting information to be able to feed it to the decision maker at the top. But that’s not the way it works anymore: the information can be available across the ranks, to everyone in the organization. And what you need to ensure is that people have access to the data they need to make their day-to-day decisions. And this can be done much more easily than it could be done in the past. And it really empowers the knowledge workers to work more effectively.

"Being able to access, understand and communicate the insights you get from data analysis are going to be extremely important"

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